About · DPL · 2017 → NOW
We started running operations.
We evolved into running them with AI.
Digital Point LLC was founded in 2017. We spent five years operating campaigns, lead pipelines, and reporting stacks for growth-stage businesses by hand. The bigger unlock was never the human heroics. It was building agents and automation that ran the work, with operators auditing the edges.
Section 08 · Founders
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M. Faizan Rafiq
CO-FOUNDER · PAID MEDIA + ACCOUNT RESTRUCTURE
Faizan rebuilds account structure end-to-end when he sees broad-targeting waste past $50K/month spend. The pattern repeats across e-commerce DTC accounts. Most of his audits surface 20-35% budget leakage in the first hour.
Pattern from current engagements

Anwaar Tayyab
CO-FOUNDER · ATTRIBUTION + DATA INTEGRATION
Anwaar runs attribution rebuilds for B2B SaaS accounts where pipeline data lives in 5+ tools without integration. The signal his work is landing: a CMO can defend the marketing budget to the board 90 days in, without engineering's help.
Pattern from current engagements
Section 03 · The difference
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The difference
Not the agency mailbox.
Most agencies route you to info@ and a support queue. Every reply on a DPL audit lands from Faizan or Anwaar inside 6 hours. Both reachable, both replying.
Faizan Rafiq & Anwaar Tayyab
Co-founders. Both on every audit. Both online during business hours, both reachable after.
Signed 2026.05.14, Wilmington DE.
- Founders replying to you
- 2 of 2
- Median first reply
- 4–6h
- Support tiers between you and a co-founder
- 0
Production-grade or it doesn't ship
Every agent gets observability, retries, kill-switches, and an operator on call. No demo-stage deployments dressed as production.
Co-founders sign off
No junior account manager fronting your engagement. The people who built DPL review every audit, pilot, and runbook before delivery.
Transparent pricing
No agency in our market publishes pricing. We do. $2,500 pilots, $2,500 retainers, $5K diagnostics, $10K fixes. Fixed-fee.
Radical observability
Every client gets a Slack channel where every agent decision is posted in real time. Platforms hide what their agents do. We show everything.