Resources & Insights

Field notes from running AI in production

What works, what breaks, and what we ship next. Agent stacks, automation engineering, operator workflows, from the team running them daily.

Marketing Attribution(21)Paid Ads Benchmarks(30)CAC ROAS Optimization(17)Marketing Analytics(11)Remote Workforce(10)Growth Systems(13)

Growth Systems

Agent sprawl is the new tech-debt: what we audit before a client adds another one

AI agent rollouts are starting to look like the SaaS pile-up of 2018. Here is the audit we run on a client stack before approving the next agent, plus the integration math nobody put on the slide deck.

Apr 20266 min read

Marketing Analytics

Your Google traffic is fine. Your ChatGPT traffic is the new variable.

We pulled analytics for ten clients last week and found something we did not expect. AI-engine referer traffic is now showing up in measurable volume, and the rules for getting cited are not the same rules that win Google.

Apr 20266 min read

Remote Workforce

What we learned shipping a voice-AI SDR for a B2B client this month

A B2B client asked us in February to replace two outsourced SDRs with a voice agent. Two months in, here is the actual data on connect rates, cost per dial, and the one rule we are not going to break again.

Field notes from running AI in production

Agent sprawl is the new tech-debt: what we audit before a client adds another one

Your Google traffic is fine. Your ChatGPT traffic is the new variable.

What we learned shipping a voice-AI SDR for a B2B client this month

YouTube Ads for B2B: Strategy, Targeting, and Benchmarks

Why Your ROAS Is Lying to You (And What to Track Instead)

What Is Marketing Attribution? A Beginner's Guide

View-Through Attribution: Should You Count Impressions as Conversions?

UTM Tracking Best Practices for Accurate Attribution

TikTok Ads Guide 2026: Strategy, Benchmarks, and Best Practices

Using Social Proof in Your Ad Campaigns

Google Shopping Ads Optimization: From Setup to Scale

Server-Side Tracking: The Complete Implementation Guide

Seasonal Marketing Strategy: Planning Paid Campaigns Around Peak Periods

How to Scale Facebook Ads Without Killing Performance

SaaS Marketing Playbook: Paid Acquisition Strategies That Scale

ROAS vs ROI: What's the Difference and Which Should You Track?

ROAS Optimization: The Complete Guide to Maximizing Return on Ad Spend

ROAS Benchmarks by Industry for 2026

Revenue Operations (RevOps): Aligning Marketing, Sales, and Customer Success

Retargeting Strategy: How to Re-Engage Without Wasting Budget

Remote Marketing Team vs Agency: Which Is Right for Your Business?

The Remote Team Playbook: How We Build High-Output Teams Across Time Zones

Hiring Remote Media Buyers: What to Look For and Where to Find Them

Managing Remote Marketing Teams: Tools, Processes, and Best Practices

Remote Marketing Team Cost Analysis: US vs Global Talent

Building a Remote Creative Team for Ad Production

How to Reduce Your CAC by 30% in 30 Days

Programmatic Advertising: What Marketers Need to Know in 2026

Predictive Analytics in Marketing: Forecast Revenue and Optimize Spend

PPC Budget Allocation: How to Distribute Ad Spend Across Channels

Podcast Advertising Guide: ROI, Rates, and Strategy

25 Performance Marketing KPIs You Must Track

Paid Social vs Paid Search: Where to Allocate Budget

Negative ROAS? How to Turn Around Unprofitable Ad Campaigns

Native Advertising Guide: Performance Marketing Beyond Traditional Ads

Multi-Touch Attribution Models Explained: Which One Is Right for You?

Mobile Advertising Strategy for 2026

Meta Ads Strategy: How to Structure Campaigns for Maximum ROAS

Meta Ads Benchmarks 2026: CPM, CPC, and ROAS by Industry

The Ideal Marketing Tech Stack for 2026

How to Automate Your Marketing Reports

Marketing Operations Guide: Building Systems That Scale

Marketing Mix Modeling: How to Measure True Channel Impact

Building a Marketing Data Warehouse

Essential Marketing Dashboard KPIs Every CMO Needs

Marketing Budget Planning for 2026

Marketing Automation Guide: From Lead Capture to Conversion

Marketing Agency vs In-House Team: Cost Analysis

Lookalike Audiences in 2026: What Still Works After Privacy Changes

LinkedIn Ads for B2B: Complete Strategy Guide

Lead Scoring Guide: Prioritize Leads That Actually Convert

Landing Page Optimization for Paid Ads: Increase Conversions by 40%+

How iOS Privacy Changes Broke Your Attribution (And How to Fix It)

Incrementality Testing: How to Measure True Ad Impact

How to Improve ROAS on Meta Ads in 2026

How to Improve ROAS on Google Ads: 12 Proven Strategies

How to Fix Broken Marketing Attribution (Step-by-Step)

How to Hire a Remote Marketing Team: Complete Guide

Growth Marketing Framework: Systems for Predictable Revenue

Google Search Ads Optimization: Advanced Bidding and Structure Guide

Google Performance Max: Complete Guide for Advertisers

Google Ads Quality Score: Complete Optimization Guide

Google Ads Benchmarks 2026: CPC, CTR, and Conversion Rates by Industry

Geo-Targeting in Paid Ads: Strategy Guide

GA4 Attribution Models: Which One Should You Use?

First-Click vs Last-Click Attribution: Pros, Cons, and When to Use Each

Email Marketing Attribution: Complete Guide

E-Commerce Advertising Strategy: From Startup to Scale

Dynamic Creative Optimization (DCO) Guide

Display Advertising Guide: Best Practices for Performance Marketers

Demand Generation Strategy: Create Pipeline at Scale

Data Clean Rooms: The Future of Privacy-Safe Marketing Measurement

How to Map Customer Journeys for Better Attribution

Best Customer Acquisition Channels Ranked by CAC

Cross-Channel Attribution: Connecting the Dots Across Platforms

Ad Creative Testing: A Scientific Framework for Finding Winners

CPM Trends in 2026: What Advertisers Need to Know

Cookieless Tracking: Marketing in a Post-Cookie World

Conversion Tracking Setup: Complete Technical Guide