DPL · OPERATOR BRIEFVERSION 2026.05WILMINGTON · LAST PUBLISHED 2026.05.15
PRINTED ON 2026.05.24
Case-study outcomes are anonymized composites pending fresh client signoff. Numbers reflect representative engagement shape, not a specific named client until cleared.
Case studies · Composites · Real engagements
AI deployments that speak for themselves.
Real agent stacks. Measured outcomes. The figures below are operational composites pending fresh client-cleared attribution. Specific named-client metrics surface after NDA review only.
Scaling Facebook Ads past $50K/month with declining ROAS
Strategy
Rebuilt campaign architecture with proper attribution, lookalike audiences from CRM data, and creative testing framework
4.2x → 6.8x
ROAS
-34%
CAC
+127% in 6 months
Revenue
Operator notes
Faizan rebuilds account structure end-to-end when he sees broad-targeting waste past $50K/month spend. The pattern repeats across e-commerce DTC accounts: declining ROAS while spend climbs, attribution mostly last-click, lookalikes seeded from order data instead of high-LTV cohorts. A founder watching new numbers land on Monday morning signals the restructure is taking hold.
02 · B2B SaaS
B2B SaaS Company
+89%
Pipeline
Problem
Can't prove which marketing channels drive pipeline
Strategy
Implemented multi-touch attribution with CRM integration, built custom dashboards connecting ad spend to closed revenue
+89%
Pipeline
-41%
CAC
Full-funnel visibility
Attribution
Operator notes
Anwaar runs attribution rebuilds for B2B SaaS accounts where pipeline data lives in 5+ tools without integration. The board-explanation moment from a CMO marks the deployment as sticking. If she can defend marketing's revenue impact 90 days in without engineering's help, the system is doing its job.
Faizan takes on lead-gen accounts with 200+ ad groups and no structure only when the operating team shows pattern recognition. The restructure-from-zero approach runs about two weeks. The signal that the work is landing is the operating team starting to ask why nobody fixed the structure sooner.
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